I have one son studying in France, and another son packing his bag to go meet him, so my thoughts have been swirling about all things French.
It got me thinking of a time, not long ago(!), that I was enjoying a similar adventure back packing through Europe after studying at the University of Edinburgh.
One memory that has always stuck with me is when our merry band of adventurers boarded a train in Paris. We had no set plan and would hop on and off trains as we liked. We happened to be sitting with a very suave Frenchmen (right down to the elegant leather shoes, sans the nike swoosh) and the conversation naturally got around to us asking him “What do you do?”
And his answer was simple and succinct – he simply said “When?”
For a bunch of soon to be graduates, it left us a bit speechless. We had been asked incessantly “what we were going to do” once we graduated, we were expected to have a plan, to have our life laid out, milestones marked and above all else know what the answer was to: “what do you do?”
Since this was our “Go and find yourself” European style adventure his answer could not been more appropriate. And, I’m guessing that since I have never let go of the conversation, that finding my “when” is just as important to me today as it was then.
As a marketer we are always looking to perfect the 60 second pitch. It’s way up there on the “important things to master” to market yourself, your cause, your business, your brand. And you can count on us diving deep into that very concept on this blog so you are armed and ready for when the big question, that can make any of us stumble, comes your way.
But sometimes, there will be days, when life asks you “What do you do” and saying “when” might just be the best answer.
Happy travels to the spirited of adventurer in all of us.