Do you make New Year’s resolutions? Do you write them down? It is a question that either has people rolling they eyes or lighting up. There is no right or wrong reactions or thoughts.
I fall in the camp of absolutely loving to write down my resolutions.
Any kind of fresh start gets me going (I actually feel the same way each September too). I have however learned a few things along the way: working out seven days a week is likely not sustainable ;). Making so many resolutions that I can’t remember them also doesn’t work.
For me, the years that I make a practice of writing down my goals, they seem to be more focused. Science agrees with this fact. It turns out only 8% of people write down their goals for the year and by writing them down it helps our brain to “encode the process” and there is a greater chance of them being remembered and acted on.
If you write down your goal or resolution you have a 95% higher chance of achieving them. Why is that?
- Written goals bring you clarity and focus.
- They keep you on track.
- You become more motivated to take action.
- You are focused on what is important to you – answering the “why” you want to achieve this goal is key.
A few other key tips on goal setting or resolution making:
- Vividly describe your goals and picture them. Use a vision board, draw, doodle clip from magazines, any kind of visual commitment works.
- Write down your goals each week in your day planner or on your electronic calendar. It sounds labour intensive but this takes less than five minutes. Are your goals worth five minutes a week? If you really want to up the ante for achieving your goals say them out loud as you write them.
- Hold yourself accountable – there are many apps to help you do this. I love https://www.futureme.org as there is something about getting my own words back to me in my own inbox that kind of freaks me out – in a really good way! Sometimes I am “wiser” than I think and sometimes not so much, lol! But it really does focus me.
- Make your goals sustainable and ensure they reflect your own reality, and define what your reality is.
- Break your goals into small achievable bite size pieces that are date sensitive.
- Gratitude can also be a difference maker. Being thankful improves your patience and lowers stress all of which can prevent us from reaching our goals.
The greatest resolution I made that I will be making again this year (it’s okay to repeat your resolutions) is to erase from my lexicon the expression “where does the time go”. I want to know where the time goes! After all it is my time! I want to say “Hey, you know what January, yes, I know exactly what I did with you. I did not misplace you like a lost toque. I spent you. I totally used you up, no judgements on how you spent it, just know that you spent it. That feels empowering to me.
Are you ready to put your 2019 on paper?
I was listening to CBC in the car last week and they were interviewing a classical musician and I did not catch his name. But he talked about the moment he decided he longer wanted to “do music” that he wanted to “be music”. I almost had to pullover just to absorb all of what he had said in such few words.
What a transformative concept.
I have loved the Nike campaign of “Just do it”. I bought into that hard right from the start. But “being it” is just so powerful. So today I am looking at my world and asking myself where are the opportunities for being vs doing?
I am liking my day a whole lot more! What do you want to “be”?
Eyoalha Baker’s message is “don’t underestimate the power of joy”, and she challenges us to embrace joy in our businesses.
I’m up for the challenge.
As marketers we can either market to others’ fears or to their joy. (Sadly both approaches can be successful.) Eyoalha’s jump for joy project in Vancouver’s east side was a way for her as a photographer to share her joyful photos in a place few would think that joy could exist. Her mural is visual storytelling at its best and included 200 pictures of people literally jumping for joy on the side of a three-story building in Vancouver’s east side. The effect on the community and Eyoalha herself was transformational. In this month’s edition of “Where Women Create Business”, Eyoalha says joy “is an emotion that inspires connection and open hearts. We have the ability to alter our own experiences when we view life through the powerful, uplifting energy of joy.” Who doesn’t want more of that?
We always have the choice to choose joy over fear, to inspire, to collaborate, to include. That in and of itself is worth marketing.