This is a picture from earlier this summer at our cottage when the fire haze was so heavy that we could hardly see across the lake. It was eerie for so many reasons. First of all the concern for those living in, and fighting the fires was ever present. The feeling of connection and how tied to each other we really are, was palpable. These fires were burning so far from us and yet we were part of their story. We all know that our actions effect our ecosystems and that we have all created global warning but rarely can we actually see and struggle to breathe in the effects of what so many were going through.
I also felt unbalanced. I didn’t like that I couldn’t see the horizon. Even though I have looked at this landscape for so many years and could easily picture it in my mind- I could not see it. The lack of clarity created a sense of vertigo.
When I work with clients what they crave most is clarity. They want to see the path that takes them to where they want to be in life and in business. Lack of clarity, living in a haze it might be part of an initial creative process but it’s an exhausting and ineffective space to live and work in. Get clear on your brand, then create a brand aligned business plan, and marketing strategy. Keep it simple and actionable. We created the BIG BRAVE BUSINESS PLAN template that does just that. Clear on intention. Focused. The rudder of your success. Restores your balance and removes the haze.
For more details on our BIG BRAVE PLAN, send us an email!