I love the idea that spring seems to be coming, and with it a hint of optimism seems to be in the air! I have my window open and I am gulping in the change of season!

As much as we are all counting on the energizing lift of a change of season, we can also see that many of our teammates are weary, and Covid-19 fatigue taking its toll – it truly has been a year! In a recent survey of clients, they ranked exhaustion, burnout and disengagement as some of their strongest challenges right now.

When asked what they wanted most from their work today?

  1. They wanted to know that their work matters.
  2. They wanted to be better leaders.
  3. They wanted a deeper connection with their team.

Covid has given many a time to pause and reflect and to rekindle some of the big questions like why are we here and why does it matter?

These questions get right at the very heart of purpose.

Purpose-driven brands are more successful on every single business metric. It is pretty compelling when organizations like Deloitte tell us “Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction.” It’s pretty hard not to want all of that!

And we can want, and have it all! Building a purpose driven brand begins with purpose driven people.

I have developed PurposeBrand; a training and coaching system that allows you to build a purpose-driven team.

It is a tried and true system. I have worked with over 300 leaders, with astounding results that include participants reporting:

  • An 85% increase in personal self-confidence.
  • 92% felt more connected to their team.
  • 94% believed they would now be able to work more effectively with their team.

Achieving these kinds of results readies individuals to embrace change and uncertainty with more ease and increases opportunities for innovation, creativity and agility.

If you qualify for the Reopen Saskatchewan Training Subsidy (RSTS) the cost of this training will be 100% reimbursed to you. (it doesn’t get better than that, right?)