the blog.

AKA a great spot to find marketing advice, inspirational tidbits, and fun articles about the power of story. Enjoy!

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Know where your story is going

When people imagine hearing a great story they think Disney! And wow they know how to tell a great story!

But here is the real truth- you don’t need a multi billion dollar production to tell a strategic story for business. You don’t even have to be an exceptional story teller.

The best leaders understand the one crucial aspect to strategic storytelling:

Get to the Point!

Otherwise you end up like Alice and we all fall down the rabbit hole with you wondering what on earth was the point?

We teach Strategic story telling for business and among other things we teach you how to get to the point!

Live in SK? You might qualify for the Reopen Sask Training Grant and this training could be 100% reimbursed.Deadline for subsidy applications is June 31, 2021


Not All Stories Are Equal

Are you feeling like your story is not being understood?

You are not alone.

For most companies their story is their most underutilized asset.

Leveraging your story secures your place in the marketplace because quite simply NO ONE can own your story, except you.

But not all stories are equal.

Your heart has to be in it!

Your story starts and finishes in your heart.

Sound too mushy for you?

Does knowing that 90% of decision-making is done based on emotion sound a lot less mushy?

This doesn’t mean your stories need to read like a Hallmark card but it does mean you need to connect with empathy, human to human.

It also doesn’t mean we have to throw facts out the window. (We have seen the disaster that results from doing that.)

Validating our stories with important data is critical.

But like most of the best things in life: timing is everything!

Win my heart over first.

Then give me your super cool data in a way I can understand it. Don’t geek out on me here or I will be lost to you!

Are you are looking to get to the heart of your story? StorySchool was made just for you!

If you live in Sk this training could be 100% covered! Deadline for the subsidy in June 31, 2021

NOTE: Next course: SEPT 23, 24

Thank you

We launched The Story School, PurposeBrand, and FutureProof your Retail Business, all in March … all at the same time!

It seemed like a good idea. The concepts have been in various hoppers for many years and it was time to press “GO”.

I was fully embracing Michael Bungay Stanier’s philosophy of setting worthy goals.

He describes a worthy goal as something that “unlocks our greatness and allows us to work on the hard stuff.” Not too intimidating, is it?

Worthy goals being further defined as having three primary criteria:

  • They must be thrilling. Check.
  • They should be daunting. We could check this box like 3 times, or 5, ok 10, but who’s counting?
  • They should be important, as he describes it, “the accomplishment of these goals will have a positive impact on others.” Check.

So, all three criteria had been checked, and I sat in my bright office and hovered over “go” or in this case “send” or “post”, or both.

Whatever “go” is, it really is weird to press “go” during Covid. It’s a bit like watching a Raptors game with no fans! Did we score, did anyone start the wave, was there a collective gasp of “oh this is just what we needed?” We pressed “go” and still my pup slept on my feet – no happy dance from you Stella? C’mon we have worked so hard on this!!

And then a ding here, and then another, and a few DM’s there and then…. oh wow! It was full on! There were many great conversations, I met new people, and we shared desires to strategically tell the right stories, build purpose driven brands and leaders, and to Futureproof Retail.

Pressing “go” was every bit as thrilling, daunting, and important as it should be.

And I have each of you to thank for helping me to actualize these worthy goals. You are at the heart of every new initiative. This great response leaves me both humbled and thankful.

We might not launch 3 courses at the same time again(!) but we will continue to set worthy goals, and deliver with big hearts and deep connection, while remaining committed to our purpose of elevating others through the power of their own story.

Game on!

Get ready to FutureProof your Retail Business even when the future is uncertain!

If you live in Sk this training is qualifies for 100% reimbursement through RSTS (reopen Saskatchewan Training subsidy) but only March 31!!!

Retail has changed dramatically and it can be overwhelming to try and keep up and know what is ahead. Juggling ever-changing Covid protocols, launching online stores, managing cash flow, all while keeping a smile on your face is a lot! Although everything has changed the day is still only 24 hours long!

We also know the economy is going to be uncertain for a while longer and we know you want to own your position in the marketplace and keep growing your business.

So we have created the FutureProof Retail Certification Program!

What does it mean to Futureproof your retail business? It means we help you anticipate the future and develop innovative strategies to increase your resilience to change, so you can thrive.

It is everything you need to remain a leading retailer in 2021! A one-stop shop to learn about :

  • Retail trends and processes for 2021 and what this means for your business?
  • Use the StoreDoctor to understand exactly where you are now
  • Create your Futureproof Road map your very own go-forward strategy.
  • Understand the power of your brand and how to strategically leverage your unique
  • one on one integration coaching – putting what you learn to work

Janet Lee of the Story co. has teamed up with Lisa Hutcheson from retail consultancy J.C. Williams Group and their passion for retail runs deep!

It is only surpassed by their passion to help retailers. They are dedicated to elevating the retail experience so that retail can take its place helping neighborhoods, communities and cities to thrive.

We can’t wait to tell you more about it and secure your seat – click here for more information.

Effective teams celebrate what makes them shockingly different

Most of us are living in a culture where there is pressure to fit in.

Likely since our early days of school when trees were to be coloured green and the sky blue. I got in trouble once for thinking of colouring my tree orange and the sky pink!

But times are changing.

Celebrating what makes us different is how enlightened leaders are motivating their teams and building sustainable brands.

We don’t need to be better, “better” can also be bested. But your difference belongs only to you. It is part of your story, steeped in your own purpose, values and lived experience.

It is a vulnerable, enlightening and empowering process to put it into words, and to live by your difference.

When we are recognized for what we do best we are more engaged, motivated and loyal. For leaders this is a key way to retain talent, increase productivity, and create an inspiring culture.

And right now that isn’t happening.

Working remotely, the informal high fives, and a pat on the back for a job well done, are all a fading memory and a big part of why people right now are saying they don’t fell recognized, and are not being seen as a valuable contributor.

PurposeBrand© was designed to help you put into words how you are different, what you do best, and why it matters.

It is transformational work for both teams and individuals.

For more information click here, and get started on a self-awareness journey that will enhance your work and your life.

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