WESK Uncorked!

What a great evening at WESK Uncorked! The tables were turned and I was the guest host, interviewing our regular host Lisa Peters. 

She has a fascinating story. Lisa’s career story begins with her becoming a mechanical engineer technologist. This was the first of many surprising nuggets of her narrative.  Designing 18-wheelers was her thing – who knew? Like so many her path to entrepreneurship and the birth of her Eye On Inspire Event management business was not linear! 

She shared so many take-aways with us. The one I liked best – “make the call!” We don’t have to wait until we have everything perfectly figured out but until we “make the call” we can’t get to where we want to go. The challenge is to put aside what might be holding us back. Scary . . . you bet! Worth it? Absolutely.

Lisa also reminded us to find our community – the ones who are committed to us personally, and to our businesses. And the very community she was speaking of? It was there last night. You could feel it. The room was filled with people living their full story with arms open to help others live theirs. The Regina business community wants us to succeed. Nights like last night remind us of that.

What call can you make today? Go ahead, throw whatever might be holding you back to the curb . . . we’ve got your back.

Hold onto your socks we have a new website!!!

I totally had new website envy!!

I have had it before; it is a bit of an occupational hazard. My pulse quickens, my head starts swirling in a “what if” dream like state, and I get restless. It is an upside down kind of restless. This feeling seems to be part of my creative process. Some might call that same process procrastination, but I am sticking to my story, okay?

We have created some great new sites lately for fabulous businesses making waves in the marketplace. And I wanted that “new” feeling!  Truth be told, I like new things. 🙂

Each new story, each new site demands the same thing from us – sparkling clarity that changes the game (which incidentally is my personal tagline). If you would like your very own tagline check out our BRAND EVOLUTION workshop and we will get you one. Let us know if you think we have delivered, because wow, we really want to.

We are doing things differently and we couldn’t wait to share our bold approach with you. 

We were also re-committing to what we believe so strongly in: the power of story, and the power of purpose-driven brands. 

Our process is an undeniable, transformational approach to sustainable growth. Creating this site felt a bit like renewing our vows. Eyes wide open, years of expertise, focused on the future, and a burning red-hot desire to help others live their story and grow their business.

So please come with me, put on your comfy socks and wander through our new site, because while I was writing this, I was thinking of you and why it so important for you to own your story, so you can own the marketplace, and change the world.

The world needs changing and we think you are perfectly suited to do just that.

Let’s leverage your greatest asset – your story, and create a truly purpose-driven brand. I am right here waiting for you…. restlessly waiting, as you would expect.

Find me here: click to EMAIL

Be It

I was listening to CBC in the car last week and they were interviewing a classical musician and I did not catch his name. But he talked about the moment he decided he longer wanted to “do music” that he wanted to “be music”. I almost had to pullover just to absorb all of what he had said in such few words.

What a transformative concept.

I have loved the Nike campaign of “Just do it”. I bought into that hard right from the start. But “being it” is just so powerful. So today I am looking at my world and asking myself where are the opportunities for being vs doing?

I am liking my day a whole lot more! What do you want to “be”?

Closing the Gender Entrepreneurship Gap

I have been part of this number for 25 years. It has not always been an easy ride. Trust me, it is a ride with twists, turns, steep climbs, sweeping descents, sweet victories and buckets of good humour. I am pretty sure that is why I love it so much. (But don’t ask me to ride a roller coaster!)

I like to think that in most things in life I am gender neutral. That entrepreneurs should be supported equally, and yet there is staggering research to indicate that the gender entrepreneurship gap is real. Do you feel that?

As a woman, I had some challenges, including the day the bank manager literally patted me on the head and told me to go back home and to stop dreaming about such a big loan! Needless to say his inability to share my vision was the end of our banking relationship. Taking no for an answer does not come easily to me. Smiling brightly as our sales surpassed our dreams (and his) did!

According to a WESK document called “Closing the Economic Gender Gap”, women are siting funding, lack of knowledge and experience as their barriers to success.

That is something we can do something about!

I am very dedicated to seeing entrepreneurship grow and be a profitable alternative for all women. To me, entrepreneurship is a movement that is not only about women running profitable businesses but also about women being in control of their destiny.

In 2011, an RBC report indicated that the aggregate contribution of women owned businesses in Canada was an estimated $148B. That is how economies get changed! And I want to be at the forefront. How can you close the economic gap and support a woman entrepreneur?

The Key to Business Communication: Improvise!

I was always good at thinking on my feet.

From a young age I was always the “performer” in my family and would always be putting on a show at family gatherings. So, it was no surprise that when I had the opportunity to join Regina’s premiere improv company, Hitchhikers Improv, that I jumped on the opportunity.

Improv has taught me so much more than how to expressively and humorously get my point across; it has had ripple effects into how I communicate in everyday life too!

Being understood is everything in business and in life. Being at a loss for words can be everything too – and not in a good way! Under communicating, miscommunicating, and over communicating can be a mine field that can affect everything from opportunities, to team morale and especially the bottom line

But, I have a solution: improvise!

There is one main takeaway I’ve picked up from being on stage that has enhanced my communication skills it is this:

Don’t Listen to Respond, Listen to Understand!

Often during a conversation, we are simply listening to what the other person is saying and waiting to respond and get our message across. We seem to miss the step of “understanding”.

Something I’ve learned from improv, however, is that if you simply listen to respond, the “wants” of your respective characters can go in completely different directions and the scene feels jumbled and without meaning. If you listen to understand , you can fully react to what the person you are communicating with is looking for and how that may fit in with your own ideas which allows the scene, or the business, to run a lot more smoothly.

Along with learning how to listen with intent, learning to improvise has also given me the ability to rapidly think on my feet and trust those around me to carry on the “story” if I draw a blank. That’s how good business teams work too! Knowing when to jump in and knowing when to stand back. It is a creative and intuitive way to be present, and that is just a great way to do business and live life.

Written by: Braedon McLeod

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